My Lovely Planet, a groundbreaking initiative backed by established gaming leaders such as Ubisoft and Unity, seeks to unite a community of 100 million players to make a significant environmental impact. This innovative French startup is poised to transform the gaming and web3 landscape, emphasizing environmental stewardship.
Combining Expertise with Innovation
My Lovely Planet is set to launch as a mobile free-to-play game in 2021, spearheaded by a French startup of the same name. Clément Le Bras, a 34-year-old engineer from Mines Paristech and an experienced entrepreneur, leads the project with a team of 12 seasoned professionals. This group includes notable figures such as the art director and game designer from the well-known studio King, creators of the popular Candy Crush Saga. The project has garnered interest and sponsorship from major industry players Ubisoft and Unity.
Engaging Gameplay to Foster Ecological Awareness
Available for free on iOS and Android, My Lovely Planet invites users to craft their own tropical paradise, reminiscent of the beloved game Animal Crossing. The unique aspect of this game is that every action players take has a direct, measurable effect on the environment. For instance, when players plant a virtual tree or remove ocean debris on their island, it triggers funding for real-world ecological initiatives. As an illustration, if a player plants a tree in the game, My Lovely Planet will plant an actual tree in the real world. “This innovative approach deepens the connection between the game and reality, providing an immersive experience centered on environmental responsibility,” states Clément Le Bras, the game’s founder. The gameplay itself follows the popular match-3 puzzle format, a genre that has gained immense popularity with titles like Candy Crush, aiming to attract a wide audience, from casual gamers to competitive players, fostering a diverse and engaged community.
Aiming for 100 Million Players to Protect the Planet
With a noble vision, My Lovely Planet aspires to cultivate a vast community of 100 million players by 2030. This ambitious mission includes goals such as planting 1 billion trees, removing 1 million tonnes of plastic waste from oceans, and providing financial support to save 50,000 endangered species. While these targets are certainly ambitious, they are achievable considering the global mobile gaming market, which is estimated to be worth $102 billion. In France alone, 71% of individuals aged 18-24 are active smartphone gamers. To realize these objectives, My Lovely Planet has partnered with reputable and globally recognized NGOs, including Sea Shepherd, the SPA, and Eden Reforestation.
Prestigious Partnerships to Enhance Credibility
My Lovely Planet is currently supported by two major gaming companies. This esteemed collaboration and unique vision attract top-tier talent, including a development team of 12 experts, many of whom have backgrounds at the studio that developed Candy Crush. The backing from these influential industry players has enabled My Lovely Planet to secure €2 million in funding from well-known investors.
Building Momentum
Since entering beta testing in mid-2022, the game has already attracted a notable community of 20,000 monthly active users. The impact of the initiative is particularly noticeable on social media, especially on TikTok, where My Lovely Planet has garnered an audience of 550,000 followers, sharing player challenges like tree planting and beach clean-up events. The results of these efforts are tangible, with 70,000 trees already planted in Madagascar. The goal is to multiply these achievements by 15 times by year-end, supported by the game’s new features in anticipation of a global launch in 2024.
A Sustainable Model Built Around Green Cryptocurrency
My Lovely Planet has introduced its own cryptocurrency, the My Lovely Coin (MLC), which operates on a win-win model aimed at promoting the common good. The MLC will serve as the primary currency within the game, linking the token’s success directly to the game’s performance. A portion of the circulating MLC will be allocated to an environmental treasury, functioning as an investment fund dedicated to ecological projects. With significant potential, this fund aims to become the largest global initiative advocating for climate and biodiversity protection. By merging mobile gaming with decentralized finance, My Lovely Planet’s innovation could lead to transformative changes in economic models while making a meaningful impact on environmental issues.
Transformative Impact of ‘My Lovely Planet’
With its engaging and ethical gameplay, My Lovely Planet has the potential to usher in a new era for both the video game and web3 industries. Its commendable model emphasizes the ability of video games to raise awareness about ecological challenges among younger generations. The initiative seeks to bridge the gaming world with the aspirations of a more sustainable society, with the goal of creating the largest engaged community dedicated to environmental protection through gaming. Users are encouraged to follow this exciting journey.
About My Lovely Planet
My Lovely Planet, created by the French company Imagine, transcends the realm of traditional gaming; it embodies a mission-driven initiative that has received the “Unity for Humanity” award for its dedication to fostering a fairer and more sustainable world. Founded by Clément Le Bras, a social entrepreneur and Mines ParisTech graduate known for establishing the philanthropic search engine Lilo.org, which has contributed over €5 million to various global causes, My Lovely Planet sets ambitious targets for 2030: to plant 1 billion trees, clean up 1 million tonnes of ocean waste, and protect 50,000 endangered species to enhance biodiversity and animal welfare.
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